Production challenges

After making the prototype I purchased the materials i would need for the project. A small portable Hd projector, white dress and a dress hoop. The dress hoop was to placed underneath the dress to make the bottom half bigger and wider. After making my prototype i decided that the projection would require a wider dress to give the presentation i wanted, a bigger dress means  there is a screen for the projections.

In this production of ‘Penny & The Magic Dress” Designer Kumka and his team projected onto singer Penny Baltatzi dress during her performance of the song Demons and diamonds. In this case they needed to created a bigger screen for the dress but they used wires to hold it edges up on both sides to create a semi circle.

I chose to use a skirt hoop instead as this does the same job whilst still keeping the original shape of the dress and make for a better presentation.



Once the dress was bought i began the testing process again to make sure everything ran smoothly later.  The tests proved to be unsuccessful as i had trouble mapping round my dress without distorting the images.  The problem was that the since the dress was much larger now the projections had a lot more space to cover and so by time i had finished reshaping a squared mask into the shape of the dress the video would have begun to look stretched and distorted.

I tried solving the problem by creating a mask in adobe after effects and animating the graphics directly onto the dress but this didn’t work out either. I was unable to change my display out to my projector in after effects.

To solve this problem i decided to try new projection mapping softwares like Madmapper and VPT to see if they allowed for more flexible video masking.

I found Madmapper to be the most suitable as it allowed me to create a mask by drawing around the shape of the dress and without affecting the content thereby creating a dress shape mask to project.

MadMapper also allowed me to work in Resolume, create some of the effects and then transfer the output back to Madmapper to be projected.

Once the problem was solved it became clear that whilst projecting onto a dress would make for a great show reel, the initial idea of being able to advertise the shops clothing was lost.

Referring back to my secondary research and the purpose of a window, the idea was to present  a way by which the store will promote their new line and by using this method projecting onto a dress would only work if all their products were dresses. Even if they were dresses the shape and style had already been changed because of the dress hoop since i had to make the dress bigger.  Bottom projecting graphics and effects on dresses didn’t fit with the original idea.

I referred to my research on shop windows and their overall purpose. I began thinking of ways to keep to incorporate the original idea of showcase the products.

The idea to project onto a mannequin instead of a dress came to mind and from there the project began to evolve. Since a mannequin had more of a complex shape than a dress i decided to test it out.







Examplar 3

In order to get a better understanding on the techniques and i will be using in my project i looked into currently installations and came across Harrods interactive projection show which they did  to promote the faberge egg collection for the easter season.

Window designer Stuart Henry conceived the idea of the egg, and his team at JUSTSO visualised an interactive projection show on a 1.5 metre 3D egg-shaped model. The model is based on real Faberge pendants, which are 1/100th of the size of the installation.



The installation is part of a five-window display with creative agency JUSTSO acting as project guardian. It also incorporates an interactive touch-screen element to showcase Faberge’s jewellery designs.  The project represented specific technical challenges for the production company that designed the digital and company that supplied the projectors as the entire egg took up 16 high definition projectors  to project highly detailed 360 angles of  3d egg model. Projector alignment was a challenge as the egg has no defining corners, but a seamless output was facilitated by high resolution 3D scanning technology.

Projection Artworks’ animation studio and in-house development team worked together to create dramatic interactive content that allows Harrods shoppers to explore the world of Faberge via a custom-designed touch screen. Shoppers choose their favourite Faberge design and watched a as a personalised 3D projection show unfolded before their eyes, inspired by their selection.

Due to the fact that projections generally work best in the dark a daylight visible projection was created using their DisplayMapper technology, which works by applying large amounts of light to relatively small areas. The Faberge egg is covered with an unprecedented 14,500 lumens/sq metre, around 200 times brighter than a typical outdoor building projection. This feature made the egg one of the brightest projection mapping show.

This project shared a lot of similarities with mine, it was done as a marketing campaign for the store’s products and it was created for a window display. So the challenges they had are the same as mine.

However, due to the fact that i have limited resources for m project in comparison my approach to overcoming these challenges are a little different. They approach the daylight problem by using 3d scanners and a large number of projectors to ensure that the virtual egg was visible in daytime.

Since i don’t have as many projectors i will be proposing an alternative method to achieve similar results. The shop window is smaller than that of Harrods and so the daylight is coming from one centred direction so the key thing to do is to limit how much sunlights gets through as much as possible whilst still having visible windows.

The way to do this is to add stick on tint films to the windows, these are not permanent and can be removed at anytime. A 35- 50% tint film should do the trick as it reduces the amount of light passing through but the windows are still clearly visible from the outside.

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Once this is done you have a semi darkened window and 2 projectors but the projections will still need a little push to be as bright as they can be. So the next step is to paint on Goo screen paint onto the surface that will projected on. This will enhance the intensity of the images and the projection will be just as visible in the day time.

“Screen Goo products are specially formulated, color correct, video screen coatings in liquid form. They allow the user to transform any smooth paintable surface into a high performance projection screen. The affordability and versatility of Screen Goo has seen it used in myriad applications, from home theatre to large scale commercial installations.”

“Screen Goo’s performance reflects many years of research and development. It has the capacity to outperform most of the existing screen products in use today. Screen Goo is made from a proprietary combination of the highest grade coating components available. Premium acrylic resins, museum grade pigments and other optical “Goo-dies” are blended using custom designed, purpose-built mixing equipment.” 

Here is a video that talks about how the Goo paint system Works

Examplar 2

After understand the ways in which projections could be used in photography and fashion i began looking into projects that combined projection mapping techniques with fashion and i stumbled across the works of Nobumichi Asai.  The Japanese producer and director uses 3d projection mapping to blast visuals onto human faces turning his subjects into terrifying cyborgs, leopards and geishas without the use of prosthetics or the application of heavy make up. He did this by training a few projections points on the face and then digitally projecting the makeup across the model’s features.




For this project Asai says “i  upped his toolkit from one computer to five, so that he can use one for sensing light and evenness of the skin, two for rendering the projections, one for controlling the projections, and one for background music.”  Which he explains allows for more realistic paint look on his subjects faces.

Asai’s work changes the way we think of prothetic make up  in the traditional sense. His work proposes a different view on the future of the art itself, as technology continue to progress it is possible that rather than having to go through hours of seating for the makeup artist to finish the prosthetics  they would be able to simply project the look onto the character’s face.

His work whilst being significantly different  still shares similar elements with my project. The idea is to create or suggest possible alternative ways for things to be done. I will be using technique to map on to clothing and mannequins to demonstrate a new way to displays and advertise stock in display windows. My work will involve projecting graphics onto clothing to change their appearances,themes and trends. For this, i will incorporate Mueller’s work by experimenting with various patterns and effects on a dress.



Examplars 1

At the start of my project after deciding what my project was about i did a little digging into previous projects and installations. To help develop my idea and get a sense of what i wanted to be incorporate in my final piece for the showcase.

Understanding previous designers work and how they over came certain challenges will help with overcoming future challenges as project progresses.

Projections have been used in marketing campaigns for quite some time so it was only that it found its way to the fashion industry.

Photographer John French was one of the first artist and photographer to make use of projections in  the fashion industry. He began using projections in his photographs in the 60’s by projecting floral patterns in on model’s faces and body created a new medium of Art photography.

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Over the years many photographers have followed in his footsteps and with HD colour projectors and state of the art digital image manipulation softwares the possibilities for creating stunning images are endless.

Tom Eshchar is an example of one following in John’s footsteps he created a project using naked models in various poses with a range of quite different images projected onto them. From angel wings to a painting, some of the projections consumed the model’s form while others became visibly integrated within the image.

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Ema Mueller on the other hand took a very different approach to this technique. she uses nude models along with her projections different patterns to create a different interaction between the model and the projections. The projections are tailored to fit inside the model’s frame and each image interacts with the pose. For example, the model with a money projection holds a strong powerful pose while carrying shopping bags.


Using projections with photographic is very closely linked with my idea since my final piece will involve projecting onto mannequins and dresses to create interesting captures. However, whilst being closely linked their work does differ from mine in a few ways. Both French and Mueller focus on the Art in the technique, the images in this case are still, and whilst they are tailored to fit the model’s pose they are otherwise inactive. This little difference is what makes them suitable for photographs and less suitable for installations. Their work does however provide creative ideas for my final for piece.

French and Muller both imagined the endless possibilities for the use of projections in photography the images being projected may be used to add interesting details on the model’s face, body and in some cases clothing or accessory. This then led me to researching on my next exemplar.





After deciding on a  final idea the next step to take was to create a prototype. The reason for this is test out whether the idea works and how it will work.

In my case it will help me work out angle for the projector to give the results. Projecting on a 3d dress can be tricky because unlike cubes which have angles the dress will have more curves. So the next on the list was to create mockups of the idea and prototype the projection in a real life setting.

I began my gather some A3 white paper and arranging them out to look like fabric.


After this was done the edges needed to be stuck together like this.

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Once this as done the next step was to find a dress pattern to make the dress from.

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Then i began tracing around the dress with a marker.

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The end result was the outline of a dress

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After this is was pretty much straight forward i cut out the outline and was left the dress shaped paper.  The paper then seemed to floppy and flat so i glued some cardboard behind it and to give some support.

I made a stand with a pole and a bucket because i didn’t want to stick it to the wall. The point of the was to give the illusion of it being 3d since a model was going to be wearing the dress.

here is the finished product !

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I will then trace the dress and experiment with different content for the projections.

Here is the final result.

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The software i used is Resolume Arena, with it i was able to map around the shape of the dress relatively easy. However, whilst i was manipulating the angles and curves around the dress i noticed that this method doesn’t work with very complex shapes and it took a couple of tries to get it right as the projected effects came out distorted like the image below.

proto 3






Creating Mock ups

For the next step i tried to create a mock up of what projecting onto a dress would look like in a window  would look like. Though the mock up were not very effective they did help me figure out how the perspectives might work. For example whilst doing the actual prototype i discovered that projecting a dress would mean that the dress being used would have to be big enough to be used as a screen. as it was really hard manipulating graphics to fit into a small irregular shape. It also showed that projecting onto the dress and having other effects in the background will need to projectors.

Final results.